Woofie Stick Wholesale – Premium Natural Dog Chews for Retailers

Why Stock Woofie Stick?

✔ Keystone Margins – 50%+ retail markup

✔ Shelf-Ready – Pre-tagged with barcodes

✔ Exclusive to Independents – No big-box competition

✔ Eco-Conscious Appeal – Plastic-free & biodegradable

Brand Overview and Positioning

Woofie Stick is a premium, all-natural wooden dog chew made from coffee wood, proudly serving the Australian pet market. Our brand is built on sustainability, safety, and quality – offering eco-friendly chews that stand out in the market. We position Woofie Stick as “the natural choice for strong chewers”, aligning with Aussie pet parents’ growing demand for safe, plastic-free alternatives. As an Australian-owned small business, we emphasise our commitment to the environment and canine well-being, ensuring ethical sourcing and production to the highest standards. In short, Woofie Stick’s brand messaging centers on sustainability, transparency, and fun for dogs, making it a perfect fit for independent pet boutiques that value quality and planet-friendly products.

Key Features and Competitive Advantages

Woofie Sticks offer multiple benefits that give them a competitive edge in the chew toy category. Each chew is crafted to satisfy dogs’ instinct to chew while providing peace of mind to pet owners and solid sell-through for retailers. Here’s why Woofie Stick outshines typical chews:

• All-Natural & Single Ingredient: Made from 100% coffee tree wood with zero additives or chemicals. No caffeine, calories, or artificial ingredients – just pure wood, making it vegan and allergy-friendly for sensitive pups. This transparency in ingredients reassures customers that they’re giving their dog a safe, natural treat.

• Sustainably Sourced: We harvest coffee wood from retired coffee trees (over 20 years old) as a by-product of coffee farming. This means no forests are cut down specifically for our chews – an eco-friendly story you can proudly share. Using reclaimed wood minimizes environmental impact and supports farming communities. (Sustainability resonates strongly with Aussie consumers, adding a compelling selling point.)

• Durable & Long-Lasting: Coffee wood is an extremely dense hardwood, harder than many native woods (Mighty Chomp Strong Natural Coffee Java Wood Stick ... - PETADD), which makes Woofie Sticks tough against even power chewers. Unlike regular sticks that might splinter in minutes, these chews wear down slowly into fuzzy fibers, so dogs enjoy extended chew time. In fact, the inherent density and hardness ensure a Woofie Stick will last through weeks of chewing – providing great value and repeat sales as customers come back for more.

• Safe, Low-Splinter Design: Safety is our top priority. Each Woofie Stick is meticulously debarked, dried, and sanded by hand to smooth rough edges. As dogs gnaw, the wood doesn’t splinter or snap into sharp pieces. It gradually frays into soft, brush-like fibers that are safe if ingested in small quantities. This means no choking hazard or digestive issues, a common concern with inferior chews. Pet owners can feel confident giving Woofie to their dogs.

• Promotes Dental Health: The natural fibrous texture of coffee wood acts like dental floss during chew sessions. As dogs chew, the fine wood fibers help clean teeth and massage gums, reducing plaque buildup in a natural way. Chewing also strengthens jaw muscles and relieves stress, turning destructive chewing behaviors into healthy oral exercise. (Bonus: Woofie Sticks are odor-free and mess-minimal, so unlike bones or antlers, they won’t leave strong smells or residue on carpets**.)

• Appeals to Natural Instincts: Dogs love wood – it’s instinctual. Woofie Stick provides a safe outlet for that natural desire to chew on wood without the risks of splinters or toxicity. It’s more engaging than rubber or plastic toys since it has a satisfying texture and taste (no artificial flavor, just natural wood). This keeps dogs happily occupied, which means less boredom and anxiety-driven behavior. Happy dogs = happy owners, which translates to positive feedback for your store.

• Suitable for All Sizes: Woofie Sticks come in a range of sizes to accommodate puppies, small breeds, and large dogs alike. We offer Small, Medium, Large, and Extra-Large sticks, each proportioned for different weight classes (e.g., Small for dogs up to ~10kg, Large for 20–40kg, etc.). This variety ensures every customer can find the right chew for their pet. Stocking multiple sizes also encourages upsells and repeat visits as puppies graduate to larger sticks.

• Eco-Friendly & Biodegradable: Unlike nylon bones or plastic chew toys, Woofie Stick is fully biodegradable. When it’s finally chewed down to a nub, it can be composted – leaving nothing harmful behind. Our plastic-free product and packaging will delight eco-conscious shoppers. By carrying Woofie, your store aligns with green values (which can be a great PR and marketing angle for your business).

Competitive Edge: By highlighting these features in-store (with signage or by training your staff), you can confidently position Woofie Stick as a superior alternative to rawhide, antlers, and synthetic chews. For example, rawhide can pose digestive risks and antlers can crack teeth – Woofie sticks avoid both problems with their safe fiber breakdown and moderate hardness (safer than antlers, but tougher than many edible chews). Moreover, coffee wood chews are a trending product in the pet market, riding the wave of natural, sustainable pet care – adding Woofie Sticks could make your store a destination for the latest in healthy pet trends.

Packaging, Merchandising and Shelf-Readiness

We understand that great products also need great presentation. Woofie Stick’s packaging and merchandising options are designed to be retail-friendly and eye-catching, while staying true to our earth-friendly ethos.

• Minimalist Individual Packaging: Each Woofie Stick comes with a simple, rustic tag rather than a bulky plastic package. The tag is made of recycled kraft paper (reflecting the natural vibe) and printed with soy-based inks. It’s attached to the stick with a twine or coconut fiber cord, avoiding any plastic ties. The tag features our branding, a brief product description (“All-Natural Coffee Wood Dog Chew – 100% Wood, No Nasties”), and a UPC barcode for easy scanning at checkout. This means each unit is shelf-ready and can be sold individually – no additional prep needed from you. The small tag format also lets customers see and feel the actual product, which builds confidence in its natural quality.
  

• Retail Display Solutions: For our wholesale partners, we offer a free countertop display with your first order (or for orders exceeding a certain quantity). This display is crafted from sustainable wood to complement the product (think of a small wooden crate or stand) and holds an assortment of Woofie Sticks neatly. The display has tiers or slots for different sizes (e.g., Small at the front, XL at the back), and it can hold roughly 50+ sticks in total (e.g., ~15 S, 15 M, 12 L, 8 XL). It has a compact footprint to suit boutique store counters or shelf space, but presents the product attractively upright. The natural wood display not only looks premium but also signals the eco-friendly nature of the product at a glance. (For larger retailers or those with more floor space, we also have a taller floor-standing display option that holds ~100 sticks, available upon request.)
  

• Informative Signage: Each display includes a small sign or header card at the top, branded with Woofie Stick and our tagline. Importantly, the sign also educates customers on the key benefits and how to choose the right size. It features a quick bullet list (e.g., “100% Natural Coffee Wood – No Splinters – Lasts Long – Cleans Teeth”) and a size guide by dog weight, so shoppers can self-serve in selecting a suitable chew. This approach follows best practices of top-performing competitors, where simply explained product info at point-of-sale leads to more confident purchases. By answering common questions right on the display (“What is this? Is it safe? Which size?”), the signage helps convert interest into sales without requiring constant staff explanation.
  

• Visual Appeal & Accessibility: The open presentation of Woofie Sticks (no heavy outer packaging) invites customers to pick up a stick, feel its texture, and even smell it. Tactile engagement often translates into purchase – once a pet owner holds the sturdy, natural wood chew and imagines their dog enjoying it, the product tends to sell itself. This lack of unnecessary packaging encourages interaction, a strategy proven to boost sales for natural chews. Additionally, the display keeps the sticks organized and off the floor, maintaining a clean look in your store. The neutral earthy colors of the sticks and our branding (greens/browns) are chosen to fit nicely with most store decors without clashing.
  

• Shelf-Ready & Barcode Integration: If you prefer to merchandise without our display (for example, hanging the chews on hooks or placing on existing shelves), Woofie Stick adapts easily. The tag on each stick has a punched hole and can hang on standard peg hooks. We ensure the barcode is visible and scannable even when hung. For inventory management, each size has a unique SKU and barcode (making it easy to track sales by size variant). Our barcodes are Australian retail compliant (13-digit EAN format), so they’ll integrate with your point-of-sale system with no issues. We take care of these details so you can start selling immediately upon delivery – truly plug-and-play.
  

• Shipping & Packaging for Delivery: Wholesale orders of Woofie Sticks are packed in bulk cartons with recyclable packing material. Despite being solid wood, the sticks are not too heavy; a carton of 50 mixed sticks is manageable for one person to lift. We label each carton with contents and include a packing slip for easy receiving. All packaging is plastic-free (we use paper padding instead of bubble wrap). Products arrive pre-tagged and sorted by size (grouped in bundles), simplifying the restocking process. You’ll find that from unboxing to display, Woofie Sticks are hassle-free.
  

• Merchandising Tips: We recommend placing the Woofie Stick display near other natural treats or at a point where customers can dwell, like near a treat bar or the checkout counter for impulse buys. Many retailers also add a small jar of sample wood shavings (generated during our production sanding) for customers to touch/feel the softness – a trick to reinforce the “no splinter” message visually. Top competitors often use earthy decor or even faux grass under displays to highlight natural products – you can mirror these visual cues to draw attention to your Woofie section. We provide some small marketing cards you can hand out, which tell the Woofie Stick story (great for including in shoppers’ bags or at events).

In summary, Woofie Stick’s packaging and merchandising are designed to make your life easier and your store more attractive. It’s shelf-ready, customer-friendly, and aligned with the product’s natural positioning. We supply everything you need to start selling successfully, from displays to educational signage. All you have to do is place it and watch the interest grow!

Wholesale Pricing & Terms 🤝

We value our partnerships with independent retailers and strive to make carrying Woofie Sticks profitable and convenient for you. Below is a breakdown of our wholesale pricing, order minimums, and terms. (All pricing is listed in AUD and excludes GST.)

• Product Range & MSRP: Woofie Sticks come in four sizes – Small, Medium, Large, Extra-Large – to cover all dog breeds. We suggest MSRPs ranging from about $10 to $25 AUD per stick (e.g., $9.95 for Small up to $24.95 for XL), which is on par with similar natural chews in the market. This pricing is competitive yet leaves room for strong retail margins. (For instance, a Large Woofie Stick’s recommended retail is $18.99, which comfortably allows a ~50% markup over the unit wholesale cost.) We will provide a detailed price sheet with exact MSRP and wholesale cost for each size upon request or with your account setup. Typically, retailers enjoy keystone pricing (100% markup) on Woofie products, ensuring the line is profitable for your store.
  

• Wholesale Unit Cost: Our wholesale prices depend on the size and volume, but here’s a sample: Small sticks might wholesale around $5.00 each, Medium ~$7.00, Large ~$9.00, XL ~$12.00 (AUD). We also offer assorted case packs at a discounted rate. For example, a case of 20 Mixed Woofie Sticks (5 of each size) could have an even lower per-unit cost, encouraging you to stock a variety. (Exact pricing will be confirmed in your wholesale agreement; these figures are illustrative.)
  

• Minimum Order Quantity (MOQ): We have a low barrier to entry for trying Woofie in your store. Initial opening order MOQ is just $200 AUD (approximately a starter pack of ~30-40 sticks, depending on mix). This low MOQ reflects our support for small businesses – you don’t have to commit to a huge order to start. After the initial order, reorders have no minimum dollar value or can be as low as a few pieces if needed. We want you to reorder based on what sells and when you need it, keeping it flexible. (Do note, orders under $100 may incur a small handling fee, but we waive that once you’re consistently reordering larger volumes.)
  

• Bulk/Volume Discounts: For larger orders and distributors, we have tiered pricing available. For example, at 100+ units, you might receive an extra 5% discount; at 250+ units, 10% discount. We also run seasonal promotions – such as 5% off your order during Green Month (April) to celebrate Earth Day, or free shipping in certain months – to improve your margins or incentivize stock-up. We will keep you informed of any special deals via our retailer newsletter.
  

• Shipping & Delivery: We ship all orders from our Australian warehouse (based in NSW). We commit to fast fulfillment – orders typically ship out within 2-3 business days. If we have stock on hand, often your order will dispatch next day. Shipping costs are charged at actual rates (we ship via Australia Post or courier at bulk contract rates to keep it affordable). For orders above $500 AUD, we currently offer free shipping Australia-wide. Local Sydney metro retailers can also opt for free pickup or local delivery by our team. Our products are not very perishable or fragile, so standard ground shipping is usually fine – and we pack everything securely. You will receive tracking information for every shipment.
  

• Payment Terms: We accept all major credit cards (Visa, MasterCard, Amex) as well as EFT bank transfers for invoice payments. New accounts will be on payment-before-dispatch (prepaid) for the first order. Upon establishing a relationship (and for larger volume clients), we can discuss Net 30 terms on approval. There are no credit card surcharges. All prices are ex-GST; GST will be added for Australian retailers on the invoice. International distributors (if any in NZ or Asia-Pacific) would be export-tax free but subject to shipping charges accordingly.
  

• Exclusive Territories: We are focused on independent pet retailers and boutique pet supply distributors. We do not sell Woofie Sticks in major chain pet stores or supermarkets – this exclusivity helps protect your margins and keeps the product special. In fact, we require that our retailers operate either a brick-and-mortar pet business or a specialty online store (not a general marketplace). This is to maintain the brand’s positioning as a premium, unique offering. If you are the first in your area to carry Woofie, we can discuss territory protection, ensuring no immediate direct competition nearby carrying the product (subject to reasonable radius and order volume commitments). Our goal is to foster a strong partnership with each stockist rather than flooding the market.
  

• Returns/Damages: We stand by the quality of Woofie Stick. If any product arrives damaged or defective, we will credit or replace it at no cost. (Due to the natural variance of wood, minor differences in shape/appearance are normal, but anything un sellable will be taken care of.) We generally do not accept returns on unsold inventory, but we’ll work with you if you ever have a special case. Our fill rate is very high and backorders are rare; however, if we are out-of-stock on an item, we will inform you promptly and give an ETA or substitution options.
  

• Retailer Support: Opening a wholesale account with us is straightforward – we have a one-page signup and no lengthy contracts. Once you’re on board, you’ll have access to an online portal to place orders easily or you can order via email/phone through your account manager. We also provide digital assets (product photos, descriptions, size guides) you can use on your website or social media to promote the product. If you need staff training or samples, let us know – we can supply a few demo sticks for your team or small pieces to show customers. Our aim is to make selling Woofie smooth and rewarding for you.

Summary of Key Terms (for quick reference in the kit):

• MSRP: ~$10–25 AUD per stick (varies by size)

• Wholesale Cost: ~50% of MSRP (keystone margins)

• Opening Order MOQ: $200 AUD (mix & match sizes)

• Reorder MOQ: None (order exactly what you need)

• Shipping: Free over $500 AUD (AUS); dispatch in 2-3 days

• Payment: Credit Card or EFT (Net 30 on approval)

• Exclusivity: Not sold in big box stores; indie-only

• Support: Free display with first order; marketing materials provided

By structuring our wholesale program with low minimums and strong margin potential, we ensure that even small boutique retailers can confidently bring in Woofie Sticks and grow the category. We encourage you to start with a small introductory order – we’re confident the product will perform so well that reorders will follow quickly!

Visual and Structural Best Practices for Marketing

Woofie Stick’s success in retail isn’t just about the product – it’s also about how the product is presented and marketed. Through our research on leading natural pet brands and chew products, we’ve identified some best practices in visual merchandising and marketing structure. We incorporate these into our materials and recommend them to our partners:

• Consistent Branding & Earthy Aesthetics: We maintain a clean, nature-inspired design across all Woofie Stick materials. Expect a color palette with warm browns, leafy greens, and natural textures (wood grain backgrounds, etc.) in our brochures and displays. Top competitors use such earthy visuals to immediately communicate “this is a natural product”. We suggest mirroring this in your store section – e.g., using wooden shelves or accents around the Woofie display to create a cohesive look that attracts eco-minded shoppers.
  

• High-Quality Photography: Visuals of happy dogs chewing on Woofie Sticks are powerful. We provide professional photos that you can use in-store or online – dogs of various breeds contentedly gnawing the chews in a safe home setting, as well as close-ups of the product (so customers can see the texture). These images follow the style of top-performing competitors: bright, real-life shots with dogs, and simple product shots on neutral backgrounds for detail. Placing a photo of a dog with a Woofie on the display or as a poster in your store can catch attention and tell a story at a glance.
  

• Clear Icons & Callouts: In our sales sheet and on packaging, you’ll notice icons that quickly communicate key features (e.g., a leaf icon for “All Natural”, a shield for “Safe & Splinter-Free”, a tooth for “Dental Health”). This is a common strategy in pet product marketing – using small icons or badges helps customers scan and grasp benefits quickly. Feel free to use our iconography on your website or shelf tags. For example, a little “100% Natural” badge next to the price tag reinforces the product’s value. These visual cues, paired with brief text, align with best practices in retail signage by making information digestible.
  

• Educational Marketing Collateral: We follow a structure similar to industry leaders by providing educational content. This includes a brochure or PDF one-pager you can give to interested customers, detailing the story and benefits of Woofie Stick (with images and infographics). It’s essentially a mini version of this sales kit aimed at consumers. Educated customers are more likely to purchase and become repeat buyers. Competitors who invest in educating their market often build stronger brand loyalty, and we’re doing the same for Woofie.
  

• Social Media & Online Support: In the Australian market, community engagement is key. We have an active Instagram and Facebook presence (@WoofieAus) showcasing dogs loving their Woofie Sticks, reposting user-generated content, and highlighting our eco-values. As a retail partner, we will happily shout out your store on our channels to drive foot traffic your way. We also encourage you to tag us in posts – a practice many brands use to create a supportive network with their retailers. This kind of cross-promotion and authentic content (real Aussie dogs, real local stores) is more effective than any paid ad. It also gives you ready-made content to share (we often create short videos, e.g., a timelapse of a dog chewing a Woofie, which you can repost).
  

• Structuring Promotions: Based on competitor strategies, running periodic promotions can spike sales. We suggest structures like “Chew & Save” bundles (e.g., buy 2 get 10% off, mix or match sizes) or seasonal themes (e.g., Plastic-Free July promo featuring Woofie). We can assist by providing digital flyers or discount code setups if you have an online store. The key is to plan these in line with marketing moments that emphasize our product’s strengths (sustainability month, dental health month, etc.). This structured approach, used by top brands, keeps the product fresh and in spotlight throughout the year.

By adhering to these visual and structural best practices, Woofie Stick not only becomes a product on your shelf, but a story and experience that customers will connect with. Our team has done the homework by analyzing successful brands, so you don’t have to – and we implement these insights in all our retailer support materials. The result is a cohesive, attractive presentation that maximizes Woofie’s appeal and sales potential in your shop.

(See our “Retailer Media Kit” for downloadable images, logos, and templates. We’re here to help you make Woofie a hit – online and offline!)

Next Steps – Join the Woofie Pack! 🐾

We hope this comprehensive wholesale kit gives you a clear picture of what Woofie Stick offers and how it can elevate your pet product lineup. The next step is easy: get in touch with us to set up your wholesale account or to ask any questions. We can’t wait to partner with you and see Woofie Sticks on your shelves delighting dogs across Australia!

Contact Us:

• Email: sales@Woofie.shop

• Phone: +61 2 8000 1234

• Website: www.Woofiestick.com.au/wholesale (Apply online or download the order form)

• Instagram: @WoofieAus (DM us for quick inquiries or to see our community of happy chewers)

Thank you for considering Woofie Stick. Together, let’s bring a sustainable, tail-wagging chewing experience to pets and pet lovers everywhere – and drive your sales to new heights. 🐕🎉